The ULTIMATE Comparison between
Email marketing has one of the greatest cost-to-benefit ratios of any marketing strategy. You may brinyour business in front of potential clients for a comparatively cheap cost and effort.
Email marketing is also a great way to build client relationships,
but you'll need help to do it. Automated services relieve you of the burden of
time and effort. A reliable programmer can support you with the drafting of
emails, the setting of conditions for them to be sent, the managing of your
contact list, and other aspects of your email marketing campaigns.
It might be difficult to choose among the various current email
marketing businesses available. Depending on the goal you want to reach and the
sort of business you're advertising, such an important aspect of your marketing
plan should be carefully examined.
Comparison between
GetResponse and ActiveCampaign.
Let's comparing between two top businesses in the field of email
marketing GetResponse and ActiveCampaign. These are two one of the most
well-known and commonly used alternatives for small and medium-sized
enterprises to handle their email marketing campaigns.
Both are popular choices that provides a wide range of tools and
features to help organizations, including automation systems, broadcasts, and
email templates. They do, however, have unique strengths that appeal to
slightly various audiences.
ActiveCampaign is a more targeted and focused platform that places
a greater emphasis on automation. It's not recommended for complete beginners,
but it does provide more customization possibilities for those that want it. It
has a CRM tool for collaboration and prospect follow-up, as well as
capabilities like SMS marketing that GetResponse can only get through
integrating other technologies.
Let's take a look at these two choices in further depth.
- What is GetResponse and how does it work?
GetResponse is an industry leader that has been operating since
1998, making it one of the oldest email marketing services available. The
award-winning firm promotes itself as "one of the most user-friendly
choices for sending email marketing such as newsletters, campaigns, online
surveys, and autoresponders."
Thousands of businesses across the world use it, and it has over a million monthly users, thanks to its landing page creator and other unique features. To assist a successful email campaign, they utilize a simple "drag and drop" email editor, a broad selection of themes, and many other capabilities.
- What is ActiveCampaign, and why should you use it?
ActiveCampaign is another major player in email marketing
solutions, with tens of thousands of satisfied clients. Their objective is to
encourage businesses to send emails while achieving greater outcomes. The high
amount of services that enable automation is one of ActiveCampaign main selling
points.
They provide a single platform that combines marketing automation,
email marketing tools, and sales CRM. The tools help businesses create emails,
target consumers based on their interactions with the organization, and then
the CRM keeps track of sales and other information in order to collect and
interpret data.
Let's take a closer look at how these two marketing companies
compare to one another.
1: List of contacts
· ActiveCampaign offers plans starting at 500 contacts, but there are other choices for lists of over 100,000 contacts. The number of contacts permitted grows as the plan level increases, and the fee increases as the allowance increases.
Response cheapest subscription, which starts at $13 per month, includes up to 1,000 contacts. They then offer several levels of plans, with up to 5,000, 10,000, 25,000, 50,000, or 100,000+ subscribers.
2: Emails
The number of emails sent isn't a difference between ActiveCampaign and GetResponse because both provide unlimited emails on all of their services. Both companies include limitless autoresponder series with all of their plan choices, as well as A/B email split testing.
- ActiveCampaign : Their email course builders, on the other hand, are not the same. ActiveCampaign delivers a drag-and-drop email builder with data-driven segmentation and useful insights into the user's email campaign.
- GetResponse : GetResponse focuses on delivering an easy-to-use Email Creator with time-based and action-based autoresponders.GetResponse has a deliverability rate of over 99 percent, which means your emails are far less likely to be tagged as spam and thus have a far better chance of reaching your target audience.
- Conclusion: Both provide a large selection of responsive email templates. For Plus and Enterprise level users, ActiveCampaign offers free design customization, whereas GetResponse offers more than 500 templates.
3: Customization and Design.
GetResponse has over 500 email templates to choose from, as well as 1,000 stock images and the ability to build and customise a variety of additional email marketing solutions. The unique editor can assist create more leads, and their landing page designs are a significant appeal for users.
Messages may be customised using a "precise timing" feature, which allows users to manage when messages are sent out and when they are received. Emails are automatically resized to accommodate all devices, and a mobile editor allows users to tailor them to their specific requirements.
ActiveCampaign is an easy-to-use email builder that lets users create and customise emails to meet their specific needs. They provide great automation, with features such as abandoned cart reminders that may be customised.
5: Customer Segmentation (Targeting Customer).
- ActiveCampaign enables precise audience segmentation, which allows you to send a specific email to a specific audience with ease. Other marketing platforms, such as SMS and Facebook marketing, are also enabled.
- GetResponse offers a variety of statistics and analyses, including open rate, engagement, segmentation reports, and ROI, that may help businesses better understand how their service is being received and tailor it to fit the requirements of their customers.
6: Automation.
- ActiveCampaign specialises on automation, and all of their plans provide unlimited options. They support SMS subscriptions and offer automatic SMS. Although the automation workflow builder is reasonably easy to use, absolute beginners may have difficulty with some aspects.
- Basic automation capabilities are included in GetResponse lowest-tiered Email service, with more advanced marketing automation available in higher tiers. They don't have SMS marketing capabilities, however there are connectors that can be used to provide those capabilities if needed. They provide an automated process builder that incorporates a visited URL and purchase tracking.
Lead scoring is available in both choices, and it records user
behavior to help firms customize their approach.
7: Users.
Although they provide step-by-step guidance, some absolute novices may find the ActiveCampaign system intimidating. ActiveCampaign lowest subscription allows up to three users, while their Enterprise package allows for unlimited users.
Response system is straightforward to use for people of all skill levels, making it a good choice for individuals who are just getting started. Depending on the subscription, GetResponse only provides support for one to 10 users.
8: Forms and a Landing Page.
A form builder is available in ActiveCampaign, however there is no landing page builder. An inline, floating box and bar display is included in the form builder. If needed, th.eir platform enables for connectors to create a landing page builder.
One of GetResponse biggest selling points is its landing page and online form builder. They provide an online form builder that is an all-in-one solution for creating a variety of forms. Over 100 distinct templates are available in the landing page editor, which allows for drag-and-drop construction.
9: Applications.
The WordPress Plugin, which allows you to add forms to pages, is
supported by both companies. ActiveCampaign can track your WordPress website as
well.
With more than 150 application and connectors, ActiveCampaign has
a somewhat larger number of apps and integrations that may be utilized with the
bundles. GetResponse offers a total of 133 options. There are a variety of
alternatives available, including landing page software, content management
systems, scheduling systems, CRM tools, and more.
10: Pricing Plan.
ActiveCampaign is somewhat less expensive to start with than
GetResponse, with the former starting at $9 per month and the latter at $15 per
month. The cost of a subscription, however, varies depending on the amount of
service.
a: ActiveCampaign Pricing Plan.
There are a variety of subscription choices available, including
monthly and annual memberships at various levels. GetResponse offers a 30-day
free trial, whereas ActiveCampaign gives a 14-day free trial.
Neither has a contract period that is locked down, thus they are
month-to-month unless the yearly plans are chosen. There are no costs to join
either, and neither offers refunds once the free trial time has ended.
ActiveCampaign provides customer service by phone, email, and live
chat. Video walkthroughs, one-on-one training, and access to the user community
are among the other assistance alternatives. Similar alternatives are available
from GetResponse, such as the GetResponse learning center.
Advantages and disadvantages
i: Advantages
·
Automated processes are simple to set
up and provide high value for money.
·
Price points that are flexible
·
CRM features for A/B testing,
including the possibility to extend to complete CRM
ii: Disadvantages
·
The dashboard's ability to be
customized is limited.
·
There isn't a built-in landing page
builder.
·
Beginners may find it intimidating at
first.
b: GetResponse
i: Advantages
·
500+ professionally designed email
templates High-quality landing pages
·
Webinar promotion
·
A 99 percent deliverability rate
ii: Disadvantages
·
Duplicate contacts will be counted
against the monthly limit.
·
CRM tools are limited.
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