Did you know that for every single dollar you invest in email marketing you get back in return at least
$38 to $40?
If you don't believe this go now google
and search for "email marketing “and see the result.
In this article we will cover the email marketing strategy
how to start? Where to start? What is our best
marketing option? Everything you have to know as a beginner
in this email marketing article.
Let's make things simple email marketing is simply sending emails to a bunch of people so sending
bulk emails to specific people and your goal.
To get traffic to your website or blog or increase your
sales or simply promote anything that's it super
easy. When it comes to sending emails and email
marketing.
We have mainly three types of email marketers.
- Bulk mailers.
- Cold email marketing.
- Email marketing.
1: Bulk mailers.
Those people who send bulk emails over the internet
promoting affiliate links, CPA, links and so on
those are bulk mailers and considered as "spammers".
2: Cold email marketing.
Cold email marketing or called email marketers. We send emails to people who are not our
subscribers but we are not spamming them. It's somehow different than bulk mailing the first type we
are not promoting affiliate links. We are sending targeted emails to specific people to open a relation
or conversation with them.
3: Email marketing.
Third type which is our main goal is traditional email
marketing or simply email marketing. How it
works?
How email marketing works? What are the steps to be a
successful email marketer?
Let’s discuss together in short we have three main
steps.
STEP 1. Email list:
To build your email list is to have a list of
emails to send messages. What you have to know that those
emails those people must be targeted of course you
don't want to send emails promoting fitness
products to people who are investing in bitcoin or
cryptocurrency in other words you have to send to
people who are interested in your products in your
services and in your content it's obvious step.
STEP 2. Email marketing campaigns:
To set up the email marketing service and write down your email templates. Whatever and start
sending your email marketing campaigns to your target customers.
STEP 3. Analyze your campaigns:
Last step is very important is to analyze your campaigns.
What's happening how many people are opening your emails?
Open rate how many people are clicking?
How many people are purchasing your products this is
called conversion rates?
In this way you can understand which strategy is working for you. Which strategy is not working
for you.
This analyze help to improve your campaigns.
Furthermore, you have to check the following articles.
- How to write the perfect subject lines and boost your open rates.
- Five most effective email marketing campaigns techniques to send emails into the inbox.
How we can apply these steps in email marketing system in any website or blog.
- How to build email list?
- How to send emails?
- How to analyze the emails for the upcoming campaigns?
1: How to build email list?
Method 1: email sign up.
First method we use to build email list is to email subscribers anyone can enter the email for sign up.
The email will go into email marketing system. You can send them later on any email.
Pop-up will appear while you are reading the article and it tells you to subscribe to the newsletter
to the email list.
This is the second method we use to build an email list.
You may be wondering.
How we build these pop-ups, How to build the landing
page , and How to build the opt-in box.
There are couple of ways to build pop up box.
- WordPress plugin master pop-ups ($39)
If you open Plugin master pop-ups you can create
pop-ups and opt-in forms and Integrate anywhere in
your website.
If you like you will add email address, names, add
data, set options, when display, where display, so in
Our opinion it's one of the best plugins for WordPress to create
pop-ups and capture emails.
What's nice also that this plugin integrates with
almost all email marketing services.
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- WordPress plugin popup maker (Free)
Popup Maker is the perfect popup marketing tool that will bring a guaranteed income to your
business. Popup maker is the best popup plugin WordPress has to offer. It is incredibly versatile &
flexible.
Bend it to create any type of popup, modal, or content overlay for your WordPress website.
- Convert kit.
- Sendinblue.
- Mautic.
Method 2:
- Lead magnet
To use a lead magnet the first question in your mind. What is a lead magnet? It is something you give
to someone in exchange you will get the email address.
If you want to learn more about lead magnets, Check out this articles “How Lead magnets Increase
- Free eBook download
If you go to any landing page. You can get free e-book only
thing you need to enter your email and you
will get the e-book so in this way we capture your email.
We will give you this valuable e-book. This free e-book is called lead magnet.
If you are beginner and you don't have an e-book. The
question is in your mind where you can
download free ebooks with licensing. The best website www.idplr.com.
In other case you are use canva to
build your own ebooks from scratch.
2.
How to set up
campaigns.
Second step is to send a bulk campaign a bulk email
marketing campaign or an email marketing
campaign.
There are four main email marketing services.
- Convertkit .
- Sendinblue.
- Getresponse
- Bluehost
If you are
beginner you can try free plan for the above email marketing services.
If you are
interested in knowing how to build email
marketing structure, read
this article
We have option to build your own marketing system.
3: How to write the perfect subject line.
Step # 1:
In first step you have to write two different email subject
line.
You just observed which subject line work better for you
and then will send the rest of the campaign
with the winning subject line.
This is very important to test different subject lines
when you want to send an email.
What is the subject line?
Subject line this is very important for open rates because whenever someone receives an email the
first thing they will see the subject line.
Your subject line attract your customers they will open your email and read it and then they will click
on the button and you will increase the click rate.
The subject line is very important because you have to test different
subject lines for different emails.
Step # 2:
Second step is sending your emails and testing different subject lines and check the result. Which one
is better working for.
Third step is analyzing the results simply check the open
rates, click rate and the conversion rates.
How much if they are buying if you are selling
something and then they will tweak your copies tweak
your subject lines do something for your emails to get
better open rates maybe you can analyze
your
email list.
Which one is your active user and inactive users? You have
to delete Inactive user.
Always keep your email list fresh and active to get
high open rates and high click rates.
It’s a very good practice to have validate emails and always
check If your emails are active or simply
valid or not.
For the purpose of validation you should check the following services.
- Myemailverifier
- ZeroBounce
- MillionVerifier
Example:
Go and check this website called sendcheckit.
This website will check your subject line score.
They even
grade it for you personally.
There are two different case study for subject line.
- 200K Affiliate marketing case study.
- Lead magnets boost your conversion rate 30% - 40%.
Result: As you can see, this is actually graded by getting a perfect a score at 80 points. It would be
improve and not to be recommended for sending email.
b. Subject Line : Lead magnets boost your conversion rate 30% - 40%
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Result: As you can see, this is actually
graded by getting a perfect a score at 93 points. It would be a
good idea to
send your email. A good topic might make
readers want to know more about the
information,
so make sure it always delivers the subject line with a high score.
4.
Finally e-mail results
The score this is
certainly sending of your email will always check how “Spammy” your e-mail
Go to mail-tester. Copy
the temporary email provided by the website and send a test email to it
then check your score.
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The higher the score, the better. Make sure you always have a minimum of 9/10 to prevent your email
messages from becoming spam.
What is T: Simply it is the “target” the first thing you need to do is to set the target it's very important
very important. What is C: Which means the “Call-out”. The call-out is also very important it's like the
subject line you
need to catch attention it's the first line in the message if it's boring if it's not grabbing attention.
What is "P": It's the personal connect. You need to show some emotions so contact personally with
them.
Example "just like you five years ago I almost felt that my online business is failing I didn't know how
and where to get leads how to write a perfect email that converts I feel your pain."
What is “A”? Authority.
You need to show them Authority you show them that you can help them let's give an example “but
now after years of patience research testing and hard work. I have more than 38,000
students worldwide
following the courses and counting."
You need to make them feel that you owe use something what you are going to give them? This also
really a psychological trick that makes them feel that you owe them something
What is "S"? Social proof
Social proof this is also very important what you are going to do is to add some social proof using
screenshots using image.
Furthermore, to check out this article: "How to write the perfect subject lines and boost
your open rates”
Any successful marketing campaigns has five factor. We have to analyze and test five factor one by one.
Subject line and the message content of email
Domain status is your domain blacklisted. Check if it's blacklisted or not.
URLs and links inside the content of the email. Those who are promoting stuff in their emails and
linking to other products.
Tracking your email. What is tracking? Simply is tracking open and click-through rates in your email
marketing campaigns to understand why this may cause spam.
First one is sending score always ensure to get almost ten over ten sending score. When you want to
send a campaign. How to test your sending score. You can go to mailtester send a test email
and check your score and check.
- Five most effective email marketing campaigns techniques to send emails into the Inbox.
- Link Cloaking allows you to hide your affiliate links how to make a simple Link Cloaker.
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