How to write the effective email to increase your conversions with email marketing?
We are going to share the best experience how to write the effective email.
How to write the effective subject line we have talked about the ABC rule to write any subject line that
converts and increase your open rates.
If you are interested to know more about how to write the perfect subject lines, read this article.
How to write the effective email using TCPARS rule.
TCPARS rule:
TCPARS rule is very easy to understand and very power
What is “T”? Simply it is the target the first thing you need to do is to set the target it's very Important.
In this case we have write an email to email marketers. Our “T” target is email marketers.
It's also better to build your list by section and segment your lists more and more.
We don't want to make the things complicated let's say our target is email marketers.
First of all we set the target. We need to set the subject line what is the subject line?
In this case we will sending a message to promote a course that teaches email marketing and boost
conversions through email marketing.
We will use the subject line: Email marketer? Want to boost conversions 😀
Test your subject line before send an email to your audience.
Email marketers? Want to boost conversions😀 Subject line have 94 points and very solid subject
line that will be perform excellent.
The best practice you always write two different emails subject line.
You just observed which subject line work better for you and then will send the rest of the campaign
with the winning subject line.
Your subject line attract your customers they will open your email and read it and then they will click
on the button and you will increase the click rate.
If you are interested more about email marketing campaign, read this article
“Five most effective email marketing campaigns techniques to send emails into the Inbox”.
We need to follow the rule what's the second part of the rule? "C" Which means the Call-out. The call-
out is also very important it's like the subject line you need to catch attention it's the first line in the
message if it's boring or if it's not grabbing attention.
They will leave the message they will not continue reading and they will not click on any links.
To increase click-through rates you need to write the perfect call-out. The first sentence of the
message and the call-out you need to catch attention.
What they will get from this email as an example we are targeting email marketers promoting the new
course after you say "hey" or like "hi name of customer".
Example # 1
Whatever we will use this call-out "Are you struggling in growing your email lists and increasing
your sales with email marketing?".
It's directly telling your customers that if they are email marketers. You know they are struggling in
building email lists and getting more conversions and sales through email marketing then continue
reading.
If your target is correct customers they will definitely continue reading you catch the attention by
this statement.
Example # 2
If you are targeting "youtubers" you can say "Are you struggling with getting more views
and subscribers on youtube?" of course they will read the message because you wants more views
and more subscribers.
Example # 3
We are concentrating on this because it's really very important the call-out. “Don't mean to waste
your time if you are not an online business owner who want to send high converting marketing
emails to his/her audience then feel free to send this email to trash".
If you are targeting online business owners who want to increase sales writing the perfect email focus
on this part the call-out is very important write something that catches attention and tell them what you
are going to get from this email.
If you want to learn how Opt-In forms increase your engagement read this article.
What’s next? The "P" what is the "P"?
The personal connect you need to show some emotions so contact personally with them.
An a example in this case "Just like you five years ago I almost felt that my online business is
failing I didn't know how and where to get leads how to write effective email that converts into
earning. I feel your Pain".
With this small emoji this shows somehow a personal connect with the user so this somehow will
stimulate the emotions to continue reading the message this is the second thing that you have to follow
in the rule the personal connect and this is what we mentioned that P.
What is “A”? Authority and “T” the target the Call-out the Personal connect.
You need to show the Authority you show that you can help them let's give an example
“But now after years of patience research testing and hard work. We have more than
30,000 students worldwide following our courses ".
This somehow give authority for the user "We have 30,000 students following our courses!" this
is really big so give something allows them to trust.
We want to give you the main rules and the main ideas. You can write a effective email and this is a
direct example that you can maybe alter, edit, and change it to fit your business just understand the
concepts.
We give authority very nice we have the Call-out we have a Personal connect we have Authority.
If you are interested to learn about e-mail marketing strategy for building your online business, read
What is "R"? Reciprocity you need to make them feel that you owe use something what you
are going to give them?
What is the solution? Simply look at this that's why we are giving you next course for free!
"You are giving this for free?! You may tell us. We are not giving this course for free we want to sell
It." Let's remove this statement and use this one "
“You can call us stupid, but we are giving away our next course for just $15. We would give
it away for less but Online Service does not allow us to sell it below then $15".
This also really a psychological trick that makes them feel that you own them something you are
giving it only for $15.
We will add this statement to play with their emotions.
"So for that we decided also to give you all the tools and the apps that we use for free when you
enroll in the course. Let us know if you want that after you get the course".
You are giving more value more free stuff letting them feel that you own them something.
Don't just say "Get our course now for discount."
This strict way let them feel that you own something.
Last thing is "S" What is "S"? Social proof this is also very important what you are going to do is to
add some social proof using screenshots images.
Screenshots
of Online Couse
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